Iconic SoCal diner chain Norms has taken its trademark orange hue and all-day breakfast menu to the Las Vegas scene, celebrating the opening of its first-ever restaurant beyond the California border. The new Norms, stationed at 4605 W. Charleston Blvd. aims to capture the hearts and appetites of the Nevada crowd with its renowned hotcakes, proclaiming they are “fluffier, tastier and better,” as noted by
KTLA
.
The grand opening last Saturday featured the world’s first Hotcake Eating Championship, a Major League Eating-sanctioned event, with professional eaters like Patrick Bertoletti. The winner received a $5,000 prize and became the inaugural holder of the Norms Hotcakes Championship Belt. City leaders and the Las Vegas Chamber of Commerce participated in the ribbon-cutting, according to a release. Additionally, as reported by
News3LV
, Norms Diner offers a covered outdoor patio, a dining room for 207 guests with signature orange décor, and an illuminated sign that stands out on the Vegas skyline.
In a strategic move that blends well with the city’s iconic ambiance, this Norms location is the first within the chain to offer a full bar experience where beer, wine, and some slushy iterations of coffee and cocktails are served all day across a U-shaped bar soon to feature on-site gaming options, because it’s Vegas after all. The early birds and night owls alike were invited to the opening at 10 a.m. with promises of $10 off coupons, free kids’ meals for early comers, and signature dishes like the NORMS Original Patty Melt and the NORMS “Ultimate” Meatloaf on the menu.
Norms has long been a fixture in the Los Angeles dining scene, starting 75 years ago at the intersection of Sunset Boulevard and Vine Street in Hollywood. Now, it invites Las Vegas to indulge in a piece of its American dining legacy. The Las Vegas location is notable for offering 24/7 service, with special attention given to both its aesthetic and the food. As officials stated, “The eye-catching U-shaped bar is lined with additional seats, and the space will soon be complete with on-site gaming options,” aligning with the city’s vibrant culture, as mentioned by
KTLA
.
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