Desolas Mezcal, a local brand, won Best of Class in the Mezcal category at the 2024 New York World Spirits Competition (NYWSC), giving Miami a new honor in the spirits sector. Established by GG Mirvis, a Miami resident, during the pandemic, the company has rapidly risen to the top of its class and is now competing with well-known brands worldwide. Since its first wine competition in 1980, the NYWSC, which is organized by the Tasting Alliance, has been a prestigious occasion that honors excellence in wines, spirits, and brews.
In spite of being a relatively new competitor, Desolas Mezcal was able to win the coveted Best of Class award in addition to a medal. The spirit with the best performance in each area will receive this honor. This young Miami brand’s accomplishment is arguably the more impressive given that the NYWSC recognizes spirits with medals ranging from bronze to platinum. A statement acquired by the Miami New Times claims that GG Mirvis was surprised and pleased to hear about the victory, highlighting the importance of having faith in one’s own work and the uplifting influence of acknowledgment.
The NYWSC is organized by the Tasting Alliance, which is renowned in the industry for spotting and honoring the best spirits from across the world. The competition is a member of a larger family of events that started with the San Francisco International Wine Competition and grew to include the NYWSC in 2018 as well as the San Francisco World Spirits Competition in 2000. In addition to being a win for the brand, Desolas Mezcal’s ascent to fame is evidence of the spirit’s enduring quality and allure.
Mirvis told the Miami New Times, “I was shocked when I received the email.” “I wanted to know if it meant we took home the Best Mezcal award. The bottle has been winning a lot, and I’m always surprised since I’m not the type of person that has won a lot of things.” His remarks highlight a tale of sincere astonishment and humility at the success of a laboriously created product. A brief Instagram post by miamilately, which highlighted Desolas Mezcal’s outstanding performance in the NYWSC and its recent rise to prominence among the industry’s elite, echoed this attitude.
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