Bedrock Detroit opens “The Story,” a free community space downtown in the 1001 Woodward building


Bedrock has opened a pop-up community area in a large flex room in the 1001 Woodward building on the corner of Woodward and Michigan Avenues downtown.

The public space on the ground floor, called “The Story”, is free and open to the public and has a range of amenities. There is a coffee shop with WiFi, work desks and drinks from Dessert Oasis. Sofas and chairs for relaxing; and an area for children to do handicrafts. Guests can also write postcards – choosing from nine different designs by Detroit artists – and then put them in a box for mailing.

The aesthetic was designed by the commercial interior design studio Pophouse and is based on the Danish hygge concept (pronounced HOO-GUH), which roughly means “cozy”. There’s a winter theme with a white, gray, and blue color palette, plus curated music, and even a seasonal fragrance created by candle maker Detroit Wick.

“Our idea was to make it a place where people can come and work, but also an inclusive and hospitable environment,” says Jennifer Janus, President of Pophouse. “Come in, take a break from the cold and have a cup of coffee or hot chocolate.”

The floor-to-ceiling windows framed by black granite columns also make the space attractive. During the day it is filled with sunlight, but it is also inviting after dark.

“As soon as it gets dark, all the lights from Campus Martius and the trees stream into the room and transform into a completely different environment,” says Janus. “We were very lucky to have such a good case to work with.”

The story is open every day, excluding bank holidays, from 9 a.m. to 6 p.m. through January 3.

A corner area with wooden tables and chairs.

Sofas and chairs around a wooden table in front of tall windows.

Exterior view of the skyscraper.  In the lobby on the ground floor, “The Story” stands between granite columns.

1001 Woodward Ave, Detroit, MI 48226


Dusty Kennedy