Detroit Lions Announce MGM Resorts International as Sports Betting Partner
The Detroit Lions announced that BetMGM is the club’s first official sports betting partner. // file photo
The Detroit Lions, who open their 2020 season with a game at Ford Field against the Chicago Bears on September 13, announced today that BetMGM, a joint venture between MGM Resorts International and GVC Holdings, is the club’s first official sports betting partner.
The partnership includes fan-centric resources such as the sponsor’s presentation of Lions Bingo and Lions Perks, as well as team broadcast programs, digital marketing assets, and stadium promotions and signage.
The additions reflect an expansion of the existing multi-year partnership with MGM Resorts and the Lions, which includes the MGM Grand Detroit Tunnel Club at Ford Field.
“The Detroit Lions’ historic relationship with BetMGM has been going on for years and we are proud to announce details of our official partnership,” said Rod Wood, president of the Detroit Lions. “We’re always looking for new ways to entertain and involve our fans, which is especially important at such unusual times. This partnership with BetMGM offers additional and exciting opportunities to motivate our fans. “
Lions Bingo, available on the Detroit Lions Mobile App, is a predictable, free game that was launched during the 2019 season. Fans can play bingo while guessing what games might happen, or win stats from Lions home and away games for various non-cash prizes.
New for 2020, with BetMGM as a partner, fans who accurately predict the correct sequence of game scenarios can win cash prizes and future paid trips to visit MGM Resorts properties across the country.
Lions Perks was first introduced in the 2018 season and is available to all fans at Lions home games on the team’s mobile app. BetMGM and the BetMGM Sports Lounge at MGM Grand Detroit Casino offer exclusive Lions Perks rewards and specials.
Some of the Lions Perks and BetMGM Points can now also be donated to the Detroit Lions Charities. Guests are asked to search their Lions Perk card for any goods or food / drink purchases made at Ford Field in order to obtain entries for the game-specific competition. Season ticket members also qualify for the Super Bowl and Pro Bowl sweepstakes by searching their Lions Perks card for purchases at the stadium.
To access both Lions Bingo and Lions Perks, fans can download the Lions mobile app, available on iOS and Android.
Sports betting in Michigan was signed into law in late 2019. As BetMGM and MGM Resorts continue to expand and develop their sports betting platforms, responsible gaming education remains a central point.
GameSense is an industry leading program operated by the British Columbia Lottery Corp. developed and licensed to MGM Resorts and focuses on positive, transparent and proactive conversations with players about responsible gaming.
The program comes alive through face-to-face interactions between guests and trained staff at the M life Rewards desk at each property. In addition to discussions with trained employees – so-called GameSense consultants – the guests also use interactive GameSense touchscreens, training materials and other resources that are available at the M life Rewards Desk. Players can also visit here.
Founded in Detroit in 1934, the Detroit Lions are the fifth oldest franchise in the National Football League. The team last made the NFL playoffs in 2016 when it ended with a 9-7 record. Last year the team was 3-12-1.
In related news, Forbes Travel Guide, the only global rating system for luxury hotels, restaurants and spas, today offered a glimpse into selected winners of the upcoming annual Star Awards 2021. MGM Grand Detroit has received a new four-star hotel award from Forbes Travel Guide and will be together featured with fellow award winners on ForbesTravelGuide.com.
Located in downtown Detroit, MGM Grand Detroit is the city’s first and only resort-style luxury casino built from the ground up. The property features 400 guest rooms, one-of-a-kind restaurants, Michigan’s first Topgolf Swing Suite, and the full-service IMMERSE Spa.
“Providing our guests with world-class service and amenities while adhering to our health and safety protocols is a priority for our outstanding team here in Detroit,” said David Tsai, president of MGM Resorts International’s Midwest Group. “We are honored to receive this valued recognition, which is a testament to the team’s hard work and relentless dedication to the guests’ experience in every situation.”
Visit ForbesTravelGuide.com to see the new Star Award winners.
For a detailed explanation of how Forbes Travel Guide compiles its star ratings, click here.
The AAA Four Diamond Award-winning MGM Grand Detroit is Detroit’s only Forbes Four-Star hotel and the first and only downtown hotel, gaming, and entertainment destination to be built from scratch.
The hotel has 400 guest rooms, including nine VIP suites on the roof and 56 corner suites, 30,000 square meters of conference space as well as the TAP sports bar and casual restaurants. several bars and lounges, BetMGM Sports Lounge; and the only top golf swing suite and resort-style spa in Southeast Michigan.