Detroit Pistons and Legends Launch Team Merchandise Website
The Detroit Pistons have partnered with Legends to run Pistons313shop.com and unveiled new “313” and “DET” logo treatments that reinforce the franchise’s commitment to the city. // Images courtesy of the Detroit Pistons
The Detroit Pistons today announced a partnership with California-based sportswear brand Legends to conduct e-commerce merchandising for the NBA organization, resulting in Pistons313shop.com.
The new website will serve as the team’s official merchandise website and will include designer men’s, women’s and youth clothing, as well as official team equipment licensed by the NBA team on the pitch such as player jerseys, warm-ups, shooting shirts and novelties for butt fans of all ages.
It will also serve as a warehouse for Pistons’ NBA G League subsidiary, Motor City Cruise, and the club’s NBA 2K League eSports team, Pistons Gaming Team.
In conjunction with the launch of Pistons313shop.com, the organization introduced new “313” and “DET” logo treatments that reinforce the franchise’s commitment to the city and embody the culture and collective understanding that these numbers and letters make more than just an area are code or place.
The brands are part of a new lifestyle-inspired line of DETail threads with tabs outside the court. The private label offering focuses on silhouettes and designs that celebrate the city, team and franchise history. The product is available to both die-hard fans and casual fans. DETail Threads merchandise is sold exclusively at Pistons313shop.com.
“We are excited to partner with Legends to create a new merchandising partnership that will bring fans unprecedented choices with an easy and reliable online shopping experience,” said Mike Zavodsky, chief business officer, Detroit Pistons. “Our retail brands DETail Threads and the new logo treatments’ 313 ‘and’ DET ‘give fans a direct insight into our merchandising future and how we want to use the power of Legends’ global know-how to enhance the appearance of our team. Diversify clothing offerings. ”
The new Pistons313shop.com infrastructure is operated by Legends Global Merchandise and enables visitors and fans to shop anywhere, anytime. Legends’ strategic relationships with high quality and boutique suppliers will expand choice and add value to the consumer, the team said.
“After our initial talks with the Pistons, it was important for us to deliver exclusive merchandise that match Detroit and that uniquely help fans support their teams,” said Dave Moroknek, President of Legends Global Merchandise. “It is very important to us to make it easier to navigate the website and we are delighted with the end product. The Pistons organization has been worth working with and I can’t wait to point out this partnership. “