Detroit Pistons launch ghost kitchen partnership ‘Pistons Dish’
The Detroit Pistons and national company REEF Technology have teamed up to launch Pistons Dish, a ghost kitchen concept that sells Pistons-inspired dishes and some Pistons merchandise through third-party delivery apps.
Since it is a “ghost kitchen” or “cloud kitchen”, there is no stationary location. Instead, from Friday in Detroit, fans can order via DoorDash, Grubhub, Uber Eats or Seamless Delivery Apps from Pistons Dish.
The varied menu offers divisible starters, non-alcoholic drinks and starters such as “Hooper’s Honey Walnut Shrimp” with sautéed vegetables and basmati rice or the “Fast Break Falafel” with rice and creamy Greek dill yoghurt.
The “Mack Ave & Cheese Sando” is a three-cheese mac with candied bacon and chipotle sauce between two pieces of sourdough and garlic toast. For a protein boost, the “Power Double Forward Bowl” grilled adobo-marinated chicken legs with basmati rice, beans, kale, pico de gallo, guacamole and grated Cheddar Jack cheese.
Most starters range from $ 9.95 to $ 16.95, and some of the Pistons merchandise for sale through Pistons Dish includes branded hats, caps, and face masks.
This project is expected to create 200 jobs. REEF works with the city’s Detroit at Work job development program to prepare employees and support chefs, chefs and drivers.
REEF Technologies describes itself as a company “converting underutilized spaces into neighborhood hubs that connect people to local goods, services and experiences”. REEF has 4,500 locations in North America. The Detroit Pistons partnership is the first with a professional sports team and Detroit Pistons’ first ghost kitchen project.
“At REEF we are committed to connecting the world to your block, and in Detroit, fewer things mean the center of the universe than the beloved pistons,” said Alan Philips, CCO of REEF, in a media warning about Pistons Dish. “At a time when sport is without spectators and fans are demanding a live stadium experience, we are excited to bring the same energy home to Pistons fans and foodies. We look forward to being part of Motor City and recruiting the talented local people to bring this experience to life. “
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