Detroit Red Wings enter into gaming partnership with PointsBet
Detroit – The Red Wings announced on Tuesday that they have entered into a multi-year partnership with PointsBet, a global sports betting company and sports betting app provider.
The partnership, which aims to increase fan engagement and game day excitement, includes renaming Sports & Social Detroit in Little Caesars Arena to PointsBet Sports Bar.
The PointsBet Sports Bar is expected to be operational in 2021 and features a full-service food and drink menu, high definition televisions, live betting odds, special guests, unique programming, VIP access and fun game promotions.
The partnership also includes virtual televised signage within the blue lines as well as LED PointsBet signage and branding throughout the Little Caesars Arena during Red Wings’ home games.
PointsBet was named the official gaming partner of the Detroit Tigers last July.