Detroit’s Beau Bien Foods celebrates rebranding to Aunt Katrina’s
A long-time part of the Eastern Market and the agriculture and food community in southeast Michigan, Beau Bien Fine Foods has bought a well-known local grocery brand. This week, the new owner of the gourmet products, Katrina Iott, an organic tomato farmer, is celebrating the rebranding of Beau Bien with a new name: Aunt Katrina’s canned goods, chutneys and spices.
Iott, whose family has owned Iott Ranch & Orchard in Petersburgh, Michigan since 1960, bought Beau Bien Fine Foods from founder Noelle Lothamer in late 2019. Lothamer founded the company in 2010 in the Eastern Market.
After meeting at the market, Iott began packing her aunt Katrina’s roasted tomato spice “kat-chup” in Lothamer’s facility. Iott, who has preserved and preserved food for her entire life, now owns the recipes and runs the business of Beau Bien Foods, which includes handcrafted products such as blueberry-lemon-vanilla jams, Michigan apple mustard, and canned sweet and flavored tomatoes.
This week she officially renamed all 24 of her products under the Aunt Katrina’s Adventures label.
“My mission is to teach people how to grow their own food from seeds and then preserve and eat or sell or give it away,” said Iott, affectionately known as “the Tomato Lady” at Eastern Market. She is also on the board of the Eastern Market Partnership.
Iott will celebrate the rebranding of Beau Bien Foods with the label of Aunt Katrina on Saturday at the Eastern Market in stands 217 and 218 of Shed 2, where she is selling her tomatoes. The start coincides with the neighboring Detroit City Distillery of Iott’s Eastern Market and the reopening of their open-air street bar on Riopelle. The distillery’s new spring cocktail menu features fresh, seasonal ingredients from the Eastern Market.
“We have a week full of parties, festivals and fun things,” said Iott.
Iott is bringing her friend, Sommelier Master Eddie Osterland, for some of this week’s events, like a VIP fundraiser in the outside bar at Riopelle on May 5th for Cinco de Mayo. On March 6th, Iott Osterland will host their monthly virtual free happy hour “Jammin ‘with Aunt Katrina” from 6:30 pm to 7:30 pm. Tune in to @beaubienfinefoods on her Instagram.
Osterland will team up with Madeline Triffon, a sommelier colleague, next week for a socially aloof event intended only for industry and hosted by Iott.
Iott will also host an open day at their organic tomato farm from 12pm to 6pm on May 7th at 20250 Lulu Road in Petersburg with farm tours, food and drink to celebrate the rebrand. This will be the new home of Aunt Katrina’s Adventure’s Private Reserve Kitchen, where she will make special batches of her canned foods, chutneys and condiments.
For more information or to keep up to date with Aunt Katrina’s line of products, visit auntkatrinasorganictomatoes.com or follow on Instagram @katrinaiott or @beaubienfinefoods.