Dive into Detroit’s growing startup scene with TechCrunch’s Detroit City Spotlight and meetup


Don’t sleep in Detroit. The city that set America in motion is fast becoming a startup hub with a host of successes. From sneakers to mortgages to houseplants, southeast Michigan businesses find success thanks to welcome investors, access to amazing engineering talent, and a long history of creating lasting businesses. TechCrunch will be releasing more stories from Detroit in the coming days, including interviews with local heroes and promising startups.

StockX leads the way, as explained in this multi-part feature that examines how the company started, strategies, and future. Located in the heart of downtown Detroit, StockX is making a lasting mark on the city as the company heads for its first public offering.

The StockX EC-1 consists of four main articles with 11,700 words and a reading time of 47 minutes.

  • Part 1: History “How StockX Became the Exchange of Hype” (2,500 words / 10 minutes read) – Examines how StockX evolved from a basic aggregation of price data to the billion dollar juggernaut we see today.

  • Part 2: E-Commerce Authentication “Authentication and StockX’s Worldwide Arms Race Against Fraudsters” (3,700 words / 15 minutes read) – A nuanced analysis of StockX’s key authentication product and the challenges of building a trusted market against the onslaught of fraudsters strong motivated to sell a counterfeit good.

  • Part 3: Competitive and Consumer Landscape “Where StockX Fits Into the Sneakers Business” (2,800 words / 11 minute read) – Examines how the company has connected buyers and sellers and the long-term effects this has on both groups.

  • Part 4: Future and Impact “The Consequences of Enlarging Sneaker Culture” (2,700 words / 11 minutes reading) – Examines how StockX and the changes it brought have led to a massive change in sneaker culture and what this means in the long term.

On Thursday, April 15th, we’re hosting a small virtual meeting in Detroit with a pitch-off with local startups, interviews with local investors and a conversation with the author of the StockX EC-1. This event is free. Register here. We hope you can join us to learn more about modern Detroit

The story goes on

It’s important to note that Detroit’s success follows a larger, more important ecosystem in southeast Michigan. Ann Arbor is 45 minutes away and shouldn’t be pushed aside. This university town has long produced world-class companies and products. Most of Michigan’s VC funding goes to Ann Arbor-based startups. Both areas have advantages, however, and TechCrunch loves working together between the two regions.


Dusty Kennedy