Emerging Detroit-Style Pizza Brand Set to Rocket Out of Austin
Via 313 Pizzeria, which will double its size by 2021 and serve real Detroit-style cakes.
Salt Lake City, UT (RestaurantNews.com) It delighted pizza fans in its hometown, carved a slice of the pizza category with a distinctive and delicious product, and received the coveted “Pizzeria of the Year” award. Now Via 313 Pizzeria wants to bring its typical pizzas to the masses through national expansion.
Austin, Texas-based Via 313 announced its 2020 plans to more than double its size this year. Six new locations are to be opened by the end of 2021.
The award-winning brand, which offers the realest Detroit-style pizzas, is set to expand outside of Texas for the first time. Three locations are scheduled to open in Utah this year. The brand will also continue to expand in Austin with two new restaurants while entering the San Antonio market.
“My brother and I started Via 313 10 years ago because we wanted to share the pizza style we ate and loved as children with the world,” said Zane Hunt, co-founder of Via 313. “After we shared our passion for Having shared quality hospitality and pizza with the people of Austin, we are thrilled to bring our activities to Orem, Lehi and Murray, Utah, as well as Round Rock, Cedar Park and San Antonio. Texas. Austin showed us that the masses are ready and eager for a unique and delicious pizza experience. “
Founded in 2011 by Detroit brothers, Brandon and Zane Hunt, Via 313 was the first restaurant brand outside of Detroit to advocate the signature Motor City pizza style, which is rectangular and has a thick, fluffy crust with delicious ingredients – Scoop up fresh sauce underneath after baking. The brand was originally launched with two Austin trailers before expanding into full-service brick and mortar restaurants. Its incredible success resulted in Pizza Today naming Via 313 2020 Independent Pizzeria of the Year.
Detroit-style pizza has grown in popularity ever since. Research firm Datassential reports that its menu penetration has increased 150% over the past five years. But while big pizza companies have moved up to their menus with Detroit-style pizzas, Via 313 has owned the style since day one.
“Detroit-style pizza is brand new nationally right now, and that’s good for awareness, but if you take care of people and give them a quality pizza, it’ll never go out of style,” said Zane Hunt.
The Savory Fund invested in Via 313 last October as part of its first $ 100 million fund. Savory provides capital to exciting startup brands and connects them with his team of industry veterans who have experience in everything from development to construction to supply chain and facility management.
“It’s one of the most exciting times in the pizza industry. In the past decade there have been a lot of disruptions from quick, casual pizza concepts and inexpensive pizza options. None was more interesting, nostalgic and quality-oriented than Via 313, ”said Andrew K. Smith, General Manager of the Savory Fund. “Detroit-style pizza is one of the best kept secrets, and we can’t wait to get it to more communities in Texas, Utah, and other states to be announced soon!”
With the support of Savory, Via 313 has everything it takes to not only reaffirm its status as the market leader in high-quality Detroit-style pizza, but also to become a major pizza player in the United States
“I’m thrilled to bring the Via 313 pizza experience to new neighborhoods across the country,” said co-founder Brandon Hunt. “The world wants and needs a better pizza experience and we are here to make it happen.”
Via via 313
Before Detroit-style pizza became a hit outside of Motor City, trailblazers Brandon and Zane Hunt decided to bring their hometown pizza to Austin, Texas. Since 2011, they’ve been building an Austin icon that locals and tourists flock to for a real Detroit pizza. Via 313 currently has three stationary locations and two fixed trailers. The pizza was voted one of the “Top 5 Pizzas in America” by the Food Network. In August 2020, Pizza Today ™ was named Via 313 Independent Pizzeria of the Year, and in 2021 Via 313 was named the monthly winner of the Austin Readers’ Poll “Best of ATX”. Visit Via313.com for more.
About Savory Fund
Savory, a Mercato Partners Fund, is focused on generating oversized returns through strategic investments in the food and beverage industry. Savory works with potential, profitable, emerging restaurant brands to provide financial capital, industry expertise, revenue opportunities, profitability improvements and new location development. The Savory team directly contributes to all aspects of growth and replication using a proven game book and methodology. The founders’ involvement in building a brand is a central theme of the Savory approach, as the founders carry the tribal knowledge of uniqueness that fueled early success and is critical to future growth. More information is available at SavoryFund.com.
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