Phoenix’s cornerstone of Spanish-language broadcasting, La Onda, once teetered on the edge of silence amid a fraught land rental dispute that threatened its towers and its future. Founded in 1963, the station’s potential quieting loomed like an ominous cloud over Arizona’s Spanish-speaking community, who have relied on 1190 AM to serve a cultural and informational role for decades, as reported byABC15.
The station’s saving grace came in the form of Laura A. Madrid, a tenacious trailblazer from San Luis R o Colorado, Sonora. Madrid, a seasoned veteran with over two decades in the fortress that is Spanish media, defied naysayers who saw her dream to purchase the storied station as a flight of ambition destined to falter. In a sagacious move, she used her resources, called upon her family’s support, and mustered a steadfast will to become the first Latina immigrant to own a radio station in Arizona, as confirmed by her in a statement obtained by La Voz Arizona, according toAZ Central news.
“I am very happy, proud to have made this great step,” Madrid told La Voz Arizona. Her sentiment mirrors a profound commitment to the community she vowed to serve, stating, “We will continue to serve our audience stronger than ever as we have in the last 16 years.” Madrid’s journey from sales to station manager at La Onda was punctuated by a swift transition, one that she navigated with tenacity and vision, according to a statement obtained byAZ Central news.
Now in charge, Madrid plans to refresh La Onda with new projects while sticking to the successful formula that has made the station beloved by its listeners. She feels a strong responsibility to continue supporting this important community resource. “My commitment has always been and will continue to be to the Hispanic community,” Madrid said in an interview with La Voz Arizona, as reported byAZ Central news.
The changes are tangible, with the recent launch of an evening news program hosted by esteemed journalist Daniel Aguirre and the enduring presence of “Enlace 1190,” a morning news program that tops the charts as the most listened-to Spanish radio news program in the Valley. Madrid, cognizant of the evolving media landscape, also recognizes the criticality of technology and quality journalism, “We are a local station. Our talent and information are here,” a statement obtained byAZ Central news.
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