Fisher Building’s new showcase celebrates Detroit neighborhoods


click to enlarge

Detroit’s iconic Fisher Building has undergone some kind of renovation since it passed into new ownership in 2016. The structure was auctioned off by a development company called The Platform and has seen cosmetic enhancements as well as a general image facelift.

Rock concerts, a half pipe, art exhibitions, and whiskey tastings were held at Fisher’s Arcade. Once free retail stores were filled with local businesses like Peacock Room, Yama, and Pot + Box.

Overall, the place has become the hub of what it should be as the epicenter of the New Center neighborhood.

And now the platform is helping to celebrate other parts of the city.

A new storefront and accompanying social media campaign welcome locals to snap a picture in front of iconic brass signs with the names of 105 Detroit neighborhoods.

“Everyone – from all walks of life – should feel welcome in the Fisher Building and feel like the owner of this Detroit landmark,” said Dietrich Knoer, President and CEO of The Platform, in a press release. “The
New exterior signs invite Detroit residents to identify with the Fisher Building as the “Beacon of Detroit”. ”

In addition to the posters, The Platform has announced that it will be opening a “Maker Space Collective Shop” in the building’s hall. The area displays goods made by a rotating cast of local artists.

The space starts with 12 Detroit artists, from designers to artisans.

“Our goal is to be in real relationships with the people who have been here in good times and bad, and to build a symbiotic relationship with newcomers,” Knoer said in the press release. “We hope to learn more about and showcase the incredible talent and work of Detroit people here at the Fisher.”

The platform plans to introduce the collective maker area MKR Underground in the coming year.


Dusty Kennedy