Sandy Springs is poised to significantly bolster its economy with the upcoming arrival of Asbury Automotive Group. The Fortune 500 company has confirmed it will relocate its headquarters from Duluth, GA, to Sandy Springs in late Summer 2025. The move comes after Asbury inked a purchase agreement for the former Newell Brands, Inc. headquarters at 6655 Peachtree Dunwoody Rd., a property it plans to revamp into a 98,000 sq. ft. facility.
In a statement obtained by the
City of Sandy Springs’ official website
, Mayor Rusty Paul expressed his enthusiasm: “We are very excited to welcome the Asbury Automotive Group to Sandy Springs.” The Mayor highlighted the benefits that Asbury would bring, including 350 new jobs, which are set to bring high-quality employment opportunities and a significant economic impact. To facilitate the relocation, the Sandy Springs City Council voted to approve an Economic Incentive for Asbury, agreeing to waive building permit fees and business occupational taxes for three years, accounting for an estimated $254,500 in savings.
The new headquarters will not only provide direct access to the heart of Atlanta but also to amenities like world-class restaurants, entertainment, and proximity to Hartsfield-Jackson Airport, a detail that David Hult, Asbury President & CEO, emphasized in a statement. “We look forward to our move to the Perimeter area of Sandy Springs. This is an exciting change for the team and will afford our current and future employees many benefits,” he said, according to the
City of Sandy Springs news release
.
Sandy Springs, part of Atlanta’s Central Perimeter, is already home to a number of major corporations such as UPS, Veritiv Corp., and Mercedes Benz USA. The addition of Asbury promises to further enhance the city’s status as a corporate hub. Asbury, which is now operating 153 new vehicle dealerships with 202 franchises, offers a wide array of automotive products and services, from the sale of new and used vehicles to the provision of parts and service. This expansion for Asbury also aligns with its multi-year plan formulated back in 2020 to strategically increase revenue and profitability through organic operations and innovative technologies. The company made the
announcement
on Tuesday.
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