Great Grocer Project aims to help independently owned grocery stores in Detroit
DETROIT (WXYZ) – The Great Grocer Project, a community-based program designed to strengthen relationships between independent grocery stores and their customers in Detroit, launched on Wednesday.
The program is a joint initiative of Wayne State University, the Detroit Food Policy Council and members of the Detroit Grocery Coalition, according to a press release.
It is also designed to provide assistance to increase healthy food awareness and sales in the Detroit neighborhood.
Detroit has nearly 70 full-service grocery stores, almost all of which are family or independently owned.
The Great Grocer Project will train and host fellows in seven organizations who will then set up a grocery store in each Detroit district. The Fellows will work with shopkeepers to help them better compete with large grocery stores by improving their relationships with customers and performing food and nutritional assessments.
“Too often Detroiters choose to shop outside of the city for their groceries and healthy groceries,” said Rachael Dombrowski, who jointly directs the Great Grocer Project, in a press release. “We want to reverse this tide and showcase grocers who offer quality, affordable and healthy food to their customers in the city. By working directly with store owners and community organizations, we seek to improve their relationships, the Detroit food landscape, and the general economic vitality of the communities. “
The Great Grocer Project will also work with 10 world-class stores to improve their marketing and display of healthy food by enhancing the look and feel of certain areas in the store, creating recipes and shelf labels for nutritious foods, and facilitating many more environmental improvements.