Gucci Linking With Detroit Vs. Everybody
Gucci prepares for Motown.
The Italian luxury giant is working with the streetwear brand Detroit Vs. by Tommey Walker. Everyone on a new collaboration, WWD has learned.
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Although the exact nature of the project is not yet known, it is slated to hit stores shortly for an introduction, as well as early images of the Gucci Vs. Everyone-themed collaboration popping up on social media.
A representative from Detroit Vs. All declined to comment.
The collaboration brings the worlds of luxury and streetwear a little closer together and boosts Gucci’s reach in Detroit.
According to Detroit Dialogue, a student news website, Antoine Phillips, Gucci’s vice president of brand and cultural engagement, was at Walker’s alma mater, Cass Technical High School, in 2019 to present a check for $ 10,000 to the school’s fashion design club and Welcomed Cass in the Changemakers program of the brand.
Gucci confirmed the collaboration and said it was part of the Changemakers initiative. The proceeds from the special t-shirt collection will go to charitable organizations. “
Walker, a native of Detroit, started the brand with the hope of rebuilding Detroit’s image and brought out the first “Vs. Everybody ”collection in 2012.
The formulation hit and turned out to be a very flexible brand, most commonly used in black t-shirts or hoodies with white lettering.
Rapper Eminem and Shady Records licensed the mantra to use “Shady Vs. Everybody” and the concept expanded to other areas, including “Atlanta Vs. Everybody.” “” Everyone against injustice. ““ Everyone against Racism ”,“ Everyone against COVID-19 ”and more.
Detroit Vs. Everyone is still relatively small, but it’s a very current brand that holds pride of place and addresses social justice issues.
And the Gucci collaboration could get their message across to a wider audience.
The story goes on
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