Historic Detroit Free Press Building Opens Residential Leasing, Includes Rooftop Pool


The Press / 321, formerly the Detroit Free Press Building, opens next month and offers 105 apartments. // Photo courtesy of Bedrock

The former Detroit Free Press Building in downtown Detroit will be given a new name when it opens next month after being converted into 105 residential apartments packed with amenities. The building is being developed by Bedrock, Dan Gilbert’s full-service real estate group.

The historic building, designed by renowned Detroit architect Albert Kahn, is called The Press / 321 (321 W. Lafayette Blvd.). The apartments range from studios to three-bedroom units and are complemented by the Midwest’s first fully automated parking system, a rooftop pool with sundeck and gas grill, and a state-of-the-art fitness center.

Additional amenities include a communal work lounge, conference room, fiber optic internet and a bicycle storage room. Each apartment features large windows, stainless steel appliances, an accent wall, and quaint archways. Studios start at $ 995. Moving in will begin in mid-October this year.

“We couldn’t be more excited to welcome residents to The Press / 321 property and bring back to life one of Detroit’s architectural gems that has been vacant since 1998,” said Jonathan Mueller, Bedrock Housing Director. “Our priority was to preserve the aesthetic elements of the Albert Kahn building and at the same time tailor the feeling of living for our future residents.”

The Press / 321 was built in 1925 and originally served as a dedicated production facility for Michigan’s oldest newspaper – the Detroit Free Press. The redesign of the 14-story, 250,000-square-meter limestone building was overseen by Bedrock’s in-house architecture team together with the Detroit-based Kraemer Design Group.

An outdoor pool on the roof on the seventh floor will be completed later this year and is ready for the spring season 2021. The swimming facility designed with Mythra Pools will have a stainless steel structural base with a soft foam bottom.

Additionally, Bedrock worked with Dasher Lawless and AUTOParkit to develop the Midwest’s first fully autonomous garage in the basement of The Press / 321. The expansion of the garage will be completed in mid-2021 and will be available for residential and business purposes.

More information on residential property leasing from The Press / 321 can be found here.

As part of the official programming for the 10th annual Detroit Month of Design (in September), Bedrock offers a glimpse into live virtual tours of The Press / 321 and the development of City Modern in Brush Park. The free tours offer the public an insight into the planning, construction, restoration and apartments of the individual properties as well as an insight into the rich history of the individual locations.

City Modern is a mixed-use facility in Brush Park north of Comerica Park and Ford Field. The project offers four renovated Victorian mansions and 20 redesigned residential buildings.

One of the City Modern buildings, 2660 John R., is currently rented and recently opened its doors to first residents. For its part, Detroit’s Hamilton Anderson Associates took advantage of the city’s industrial and modern heritage to design 440 Alfred – the next property to open for rental later this fall.

Bedrock officials, local architects, real estate experts and community members will share the tours and share personal anecdotes and details about the properties.

“The Brush Park Historic District and the old Detroit Free Press Building hold a special place in the heart of Detroiters. We’re excited to show you how we’ve changed these locations,” said Melissa Dittmer, chief design officer, Grundgestein. “Potential residents can not only get a glimpse of their future home, but also architecture enthusiasts, former residents of Brush Park and all other interested parties can find out from experts how these projects were made possible.”

Those who tune in to the free event will hear from the following narrators who touched the projects in unique ways:

The press / 321

  • Alan Cobb, President and CEO of Albert Kahn Associates.
  • Laura Mitchell, project architect, Kraemer Design Group.
  • Stephen Henderson, Pulitzer Prize-winning journalist and former Detroit Free Press journalist.
  • Tiff Massey, interdisciplinary artist from Detroit.
  • Geoff Sleeman, Construction Project Manager, Bedrock
  • Jaimee Pachala, interior designer, Bedrock
  • Jake Chidester, Bedrock’s design director

The Press / 321’s live virtual tour will take place on Tuesday, September 22nd, from 6pm to 7pm. Interested parties can register here free of charge.

City modern

  • Maurice Cox, former Detroit Director of Planning and current commissioner for the Chicago Department of Planning and Development.
  • Mona Ross-Gardener, Brush Park resident, small business owner, and Chair of Brush Park Community Development Corp.
  • Betsy Williams, Senior Architect and Design Director at Hamilton Anderson Associates.
  • Lorcan O’Herlihy, founder and chief designer of Lorcan O’Herlihy Architects.
  • Melissa Dittmer, Bedrock Senior Vice President and Chief Design Officer.
  • Andrew Bodley, Senior Project Designer at Bedrock.

The virtual live tour through City Modern will take place on Thursday, September 25th from 6pm to 7pm. Interested parties can register here free of charge.

The hour-long tours include a bespoke cocktail and cocktail recipe based on the building that viewers can prepare at home while enjoying the experience. At the end there is a question and answer session.

You can find more information about the leasing of residential properties at City Modern here.

Bedrock, based in Detroit, is a full-service real estate company specializing in the acquisition, development, leasing, financing, and management of commercial and residential properties. Since its inception in 2011, Bedrock and its subsidiaries have invested and committed more than $ 5.6 billion in the purchase and development of more than 100 properties, including new construction of a total area of ​​downtown Detroit and Cleveland of more than 18 million square feet.

Bedrock’s real estate portfolio consists of 210 office tenants and 125 retailers and restaurants in technology-centric downtown Detroit, most of which are new to the market. Key office tenants include Coyote Logistics, IBM, Microsoft, Quicken Loans, LinkedIn, StockX, Universal McCann, UBS, the national headquarters of Ally Bank and the regional headquarters of Fifth Third Bank. Major retail tenants include H&M, Plum Market, The Lip Bar, 6 Salon, Lululemon, Shake Shack, and many others.

Bedrock is currently developing four transformation projects, including the Hudson’s Site, Monroe Blocks, the renovation of the Book Tower and the expansion of the One Campus Martius.

Click here for a full timeline of Bedrock and the Rock Family of Companies’ commitment to the Detroit community.


Dusty Kennedy