With the acquisition of New York’s renowned Keens Steakhouse, billionaire Tilman Fertitta, the CEO of Landry’s Inc. and the owner of the Houston Rockets, has added an iconic piece to his collection of hospitality businesses. Fertitta paid $30 million for the deal, according to Chron.com, and acquired a piece of New York’s 1885-era culinary heritage. Fertitta declared, “This is a New York jewel,” promising to keep providing what he called “one of the best experiences in New York City.”
Keens, located at 72 W. 36th St. close to 6th Avenue and Herald Square, has been a Midtown Manhattan fixture for more than a century, making the acquisition a noteworthy milestone. It is well-known for its mutton chops and large assortment of churchwarden pipes, and it offers guests a setting steeped in historic charm. Fertitta has promised to uphold the heritage that Keens has established in an effort to preserve tradition. Fertitta’s commitment was affirmed by Bonnie Jenkins, general manager of Keens and trustee of the estate of the late George Schwarz, who once owned the eatery. “I believe George would be happy to know that our new owner, Tilman Fertitta, is committed to maintaining the legacy of our historic brand,” Jenkins said in a statement.
The significant acquisition completes a string of recent corporate moves by Fertitta. He significantly increased his ownership of Wynn Resorts earlier this year, and he was seen at the SpaceX rocket launch among prominent people like Elon Musk and Donald Trump, the next president. A Houston Chronicle report claims that Fertitta was impacted by the event and was particularly impressed by the scope and comprehensiveness of SpaceX’s activities in South Texas. In addition, his new eatery, The Corner Store, quickly gained popularity in New York City as a location for celebrity sightings.
The purchase of Keens Steakhouse is part of Fertitta’s larger plan to gradually accumulate what he calls “trophy assets.” With a Forbes net worth of over $10.1 billion, Fertitta has the resources to make his dream a reality as he keeps expanding his assets, which already include a variety of upscale and informal dining options. With a 12-5 record and a third-place finish in the Western Conference, Fertitta’s Houston Rockets are also creating positive noise in the sports world, which is more evidence of his diverse economic success.
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