Food And Drinks

Longtime Detroit food distributor will match $100k if people order carryout from their favorite local spots


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  • Tom Perkins

  • Shield’s location in Midtown Detroit.

One of Metro Detroit’s oldest grocers is helping restaurants by comparing customer receipts with deliveries totaling up to $ 100,000.

With Michigan’s COVID-19 restrictions in place, Atlas Wholesale Food Company is hoping to help support local restaurants by encouraging Metro Detroit residents to order through and delivery.

Customers just have to take a photo of their receipt and post it publicly on Facebook with the hashtag #RescueMIRestaurant. All posts must properly identify the restaurant and include the date of the order and the total amount including tax and tip.

After viewing the post, Atlas compares, dollar by dollar, the total receipt amount to the restaurant in the form of a product credit.

For example, if a customer spends $ 100, that restaurant will receive double the profit from Atlas for free in the form of $ 100 in deliveries.

The program runs December 7-25 and Atlas will support a total of up to $ 100,000.

A selection of participating restaurants include: Ahmos Gyro, Detroit Wing Company, Fishbones, Kalamata, Kerbys Koney Island, Kouzina, Leons, Lou’s Deli, National Coney Island, Pita Cafe, Red Olive Restaurants, Senate Coney Island, Shields Pizza and The Great Greek.

“Restaurant owners are proud people who don’t ask for help,” said John Kohl, CEO of Atlas Wholesale Food, in a statement. “Many of them built their restaurant from scratch and invested all of their life savings in it. I’ve seen firsthand the look in our customers’ eyes, the tone in their voices, they are struggling to survive. ”

He added, “Customers can play a role in saving these companies. It is up to each of us to make a choice. Do we want to live in a community of chain restaurants or one with a vibrant local food scene? ”

Restaurants were some of the hardest hit companies in the coronavirus pandemic, which is already in its ninth month.

The National Restaurant Association sent a letter to Congress this week asking for federal assistance to keep its business open.

In the letter, diners describe the challenges they face, including a 36% decline on average. More than half of all operators say their operating costs actually increased during the pandemic.

Unfortunately, the letter states that up to 17% of American restaurants have closed and may never reopen during the pandemic.

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Dusty Kennedy