Crosstown Concourse, in collaboration with entertainment powerhouse Live Nation, is preparing the site for a new live music venue that is expected to start building this winter, bringing a major cultural addition to Memphis’ Midtown neighborhood. According to information from WREG News, a variety of activities, including comedy performances, concerts, community meetings, and business gatherings, are anticipated to take place at the soon-to-be 35,000-square-foot building across the Crosstown parking garage at the intersection of Autumn Avenue and Claybrook Street.
This venue isn’t simply a routine addition; it’s a calculated effort to bring exciting new performances to Memphis and rejuvenate the local music scene, with ambitions to hold over 100 concerts a year. According to Live Nation’s press releases, which Local Memphis also reiterated, the facility would also create more than 150 new permanent employment, with salaries starting at an eye-catching $20 per hour. Crosstown Concourse President and CEO Todd Richardson described his enthusiasm for the location as follows: “We are very enthusiastic about this new facility. According to a statement acquired by The Daily Memphian, “Working with Live Nation is crucial to making Memphis a frequent tour stop, bringing artists and musicians to Memphis who might not have performed here otherwise.”
In addition to serving as a gathering spot, this new entertainment center hopes to establish itself as a major venue honoring Memphis’ rich musical heritage and meeting the demand for a variety of performance venues in the area. The potential influence of the facility on city life was highlighted by Grant Lyman, President of Live Nation Southeast: “The new venue will be a unique addition to the city and bring even more exciting shows to Memphis.” According to WREG News, his remarks allude to the vibrancy and excitement that might revitalize the local entertainment sector.
Although there is a lot of excitement for the ribbon-cutting and the first live performance, the main focus is on the anticipated cultural and economic boost for Midtown Memphis. The collaboration between Live Nation and Crosstown Concourse is part of a larger initiative to support the future of live music in the city. The goal of Crosstown’s array of facilities is not only to attract tourists, but also to provide an experience that solidifies Memphis’ position on the musical map of America—a wager that many residents are happy to back.
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