Food And Drinks

New Delivery Service, Peddler, Expands to Include Food From Even More Local Businesses in Metro Detroit


A local food and beverage delivery service is expanding to provide small businesses with an alternative to major third-party delivery apps like Grubhub and Uber Eats. Peddler, the delivery service formerly known as Wing It, is intended to be a one-stop marketplace for an extensive selection of local products.

Following the pandemic taproom shutdown in March, Ferndale Project and sibling Eastern Market Brewing Company launched the delivery service to provide food and beer to customers without using third-party apps that affect small business sales. The brewery owners have made a large initial investment in several branded delivery vehicles. Drivers, sometimes in costumes, not only smiled but with a variety of items including beer from Eastern Market Brewing and Ferndale Project, coffee from ASHE Supply Company, Detroit-style pizza, and wings.

The rapid transition to online sales, roadside collection and delivery helped companies navigate the first few months of the pandemic and retain jobs. Over the past few months, the beer delivery service has grown steadily, filling a void in the local market.

“We spoke to countless other local entrepreneurs looking for new ways to sell handcrafted goods to their customers,” Peddler’s president and co-founder Shamus Cook told Eater. “We want Peddler to be an artisanal online marketplace with locally made products that can be delivered to consumers’ doorsteps.”

Peddler’s online delivery service will start on Wednesday, November 4th. Goods can be viewed and purchased on the company’s website. The new, expanded delivery platform will continue to offer beer as well as a wider range of products from Mongers Provisions, Bon Bon Bon, ASHE Supply Co., Slow Jams, Beau Bien Fine Foods, Tov Bagel, Nakee Butter and Eastern Market Brewing Company. Ferndale Project and several others. Peddler plans to bring one or two new suppliers and goods to the construction site every week. For companies wishing to join the online marketplace, interested parties can contact Peddler and possibly enter into a partnership using the link at the bottom of the website.

“After speaking to many local business owners, we quickly realized that many of them were struggling with the logistics and infrastructure to deliver their products in a financially reasonable amount,” says Cook. “By partnering with Peddler, small businesses can reach a large audience and have products delivered directly to consumers’ doorsteps. Our goal is to provide the marketplace and delivery infrastructure so that our partners can survive the pandemic and beyond. “

All shipments are $ 1 with a minimum order of $ 20. The supplies are located 15 miles from Peddler’s headquarters, which is on the Ferndale project site. In the following countries, deliveries drop in the evening seven days a week (orders can be placed between 8 a.m. and 1 p.m. on the day of delivery):

  • Monday: Kent County
  • Tuesday: Washtenaw and Jackson
  • Wednesday: Oakland and Genesee
  • Thursday: Macomb and Saint Claire
  • Friday: Wayne and Monroe
  • Saturday: Kalamazoo
  • Sunday: Ingham, Eaton and Livingston

“We are very excited about the opportunity to work with other local companies and deliver their products safely and conveniently. We believe we can fill a gap in the market for local products, ”says Cook.

• Peddler website [Official]
• Beer and wine delivery will be introduced in Metro Detroit restaurants and bars [ED]


Dusty Kennedy