Tension is rising in the busy West Village neighborhood as a well-known bagel store risks eviction as a result of its own success. After receiving praise from Yelp and the New York Times, Apollo Bagels has become a cult favorite. However, its landlord has given it a deadline to change its snaking customer lines or risk being evicted. The shop has until November 30 to meet the requirements, according to ABC7NY.
The shop has attempted to utilize ropes, signs, and a dedicated line monitor to handle the long lines that have caused a nuisance, but they have not been able to adequately allay their landlord’s worries. The shop and the building’s owner are at a standstill after attempts to relocate the line encountered additional problems due to the obstruction of the smaller West 11th Street. In order to avoid eviction, Apollo Bagels has filed a case in Manhattan Supreme Court. According to the statement ABC7NY got, their lawyer claims they have made measures to control the lines and do not impede on nearby companies.
Beyond the lines themselves, the prospect of eviction has brought attention to the difficulties associated with the city’s viral popularity. Businesses in the area have complained that bagel lovers frequently block their windows and doors so they can utilize their areas for bagelry. The New York Post quoted a nearby unnamed employee as saying, “It’s like World War II over what? “Bagels?” Additionally, an employee told The Post that customers are opting to walk past because they believe the queues are for other stores, which has an unanticipated impact on local business.
The lengthy lines illustrate the wider effects of social media on nearby companies in addition to causing stress in the neighborhood. Employees in the region have expressed both annoyance and resignation to the digital-age phenomenon, as sites such as Instagram and TikTok have fueled the craze for trendy foods. “It’s social media,” a worker assured The Post. The delicate balance between economic success and community harmony is at the center of a discussion that goes beyond Apollo Bagels’ small footprint. It began as a pop-up by Leo, the owners of the Williamsburg pizza, and has since announced new locations in Brooklyn and Jersey City.
Many will be observing the scenario to observe how a small but extremely popular bagel store manages the demands of its success in the face of complex neighborhood dynamics and local commercial real estate. A taste of Apollo’s sourdough bagels, however, is still just out of reach enough to keep the lines building and the customers coming.
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