Sarabeth’s Debuts in Greenwich Village, Expanding its Brunch Empire in Manhattan

Sarabeth’s, a longstanding favorite among brunch aficionados, is venturing into Greenwich Village, marking its first major expansion in Manhattan in the past thirteen years. The iconic dining establishment known for its sumptuous eggs benedict and fluffy pancakes inaugurated its new site today at 100 W. Houston St. Nestled between the streets of West Broadway and Thompson, the new restaurant occupies the first two levels of a historic, 6-story, cast-iron building, as reported by

Crain’s New York

.

The journey of Sarabeth’s has been one of sweet growth, from its roots as a bakery producing jams in the Upper West Side in 1981 to becoming a full-service restaurant. The evolution continues under the stewardship of RBM Restaurant Group, which has taken to slowly expand the brand’s presence. At the helm of the new locale’s food program is Executive Chef Freda Sugarman who, alongside Beverage Director Stephen Olsen, aims to quickly win over the Village’s competitive brunch scene.

Amid changing city landscapes and the unforgiving churn of the New York dining sector, Sarabeth’s in Tribeca was a casualty, closing its doors over the summer after a 13-year stint. However, hope springs anew with the Village location’s debut, promising both familiar dishes and novel culinary delights. In a statement obtained by

Patch

, exclusive rotisserie options like chicken with house-cut fries and turkey clubs will be featured, augmenting Sarabeth’s time-honored jam legacy.

With daily happy hour from 3 p.m. to 6 p.m., the new restaurant also introduces a “Happy Hour Tower”—a cascading assortment of bites and small plates designed to perfectly complement its selection of cocktails, beer, and wine. Sarabeth Levine, the original founder who overcame personal adversities to transform a rough patch into a multimillion-dollar empire, continues to bake, preserving the heart and soul of the brand, according to

Patch

. Levine, who once described her apartment floors by saying, “I have wood floors and they are very well cared for. You can eat off them, and that is not an exaggeration,” sadly lost her husband Bill in 2021. Yet, her culinary legacy endures with the opening of this newest Sarabeth’s location.

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