Home News Seattle’s Office of Economic Development Launches Revamped Website to Enhance Community Access

Seattle’s Office of Economic Development Launches Revamped Website to Enhance Community Access

Seattle’s Office of Economic Development Launches Revamped Website to Enhance Community Access

The Office of Economic Development’s (OED) website has undergone a digital facelift, with a series of updates aimed at streamlining the user experience for Seattle’s community members, small business owners, community development workers, and government employees alike, as detailed by an announcement

here

.

The year-long project focused on decluttering the previous design and prioritizing most-sought information, based on site usage data and extensive input from both internal staff and external test users, improving the OED’s online interface now reflects a cleaner, more accessible layout; this includes an updated homepage, reorganized content, and enhanced program information, all to serve the city’s economic drivers better, despite a run-on sentence marring the description of their methodology which, while informative, could be clearer.

“Our goal: make it easier for people to navigate the site and find information about our programs and work,”

the OED’s statement read

. A new sitemap and revised web content especially aim to ‘prioritize the end-user – you!’

During the redesign process, the usability feedback from a diverse group of local organizations was key to shaping the website, which now also boasts improved support for multiple languages when translated – it indicates a concerted effort to reach a broader audience, but, still, there’s a bit of run-on in the description of how the input from user experience (UX) design principles and the City of Seattle’s User Experience team contributed to this outcome, which somewhat muddles the flow of information.

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