The Cherish Chinatown Restaurant Challenge has returned, marking the fourth year of Tufts University’s call to promote Chinatown’s culinary culture. The yearly event, which was started in reaction to economic hardships and growing anti-Asian sentiments, has grown to be a custom for Tufts teachers, staff, and students, encouraging people to eat at or place orders from nearby Chinatown restaurants throughout the month of November.
The initiative began in the spring of 2021, when sales in Chinatown establishments fell precipitously during the height of the COVID-19 outbreak. The effort, which was led by students from Tuft’s Dental and Medical schools, sought to increase awareness of the region’s cultural and historical significance in addition to fostering business. According to a release on Boston.gov, the challenge featured 500 transactions from 84 different eateries and cafés in 2023, indicating a growing engagement from the campus community.
For immigrant-led enterprises to continue to succeed, it highlights the significance of local patronage, improved language resources, and outspoken opposition to prejudice. The statement acquired by Boston.gov states that “by supporting these restaurants, whether through local shopping, advocating for more language resources, or speaking out against racism and discrimination, we contribute to the vitality of Chinatown and its communities.”
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