Colorado's Popular Tourist Attractions Draw Billions of Dollars

Tourism is a significant industry in Colorado, whether you approve of it or not. Indeed, many individuals lack a comprehensive understanding of the intricacies surrounding the state. However, this is not a cause for concern as they are diligently investing their hard-earned money, which is commendable.

My first visit to Colorado is still fresh in my memory. In the year 2000, a group of friends decided to relocate to this area. I was instantly captivated by the state. The scenery was absolutely stunning, and every person I encountered was incredibly warm and welcoming.

I returned in 2002 to attend the wedding of one of my friends. I was deeply enamored with the state and made a solemn promise to relocate here after my visit.

During the summer of 2011, I embarked on yet another exciting vacation. I have recently ventured further into the state. As I explored further, my affection for the state grew stronger.

In a surprising turn of events, it seems that fate has brought me back to my favorite state for work, almost a year after my last vacation. And, here I remain. Increasingly enamored with it on a daily basis.

How Much Money Does Colorado Make from Tourism?

In the early 90s, Colorado made the decision to halt tourism advertising. The state incurred significant financial losses. In the inaugural year, they incurred a loss of 30%, amounting to a staggering $1.4 billion.

Over 90 million tourists visited in 2022, spending a staggering 27 billion dollars. In Colorado, tourism plays a crucial role in the economy by generating more than 175,000 job opportunities and providing significant tax savings of approximately $763 per year for residents. Tourism has proven to be a beneficial industry for both the state and individuals’ financial well-being.

Also Read: New Study Finds Significant Increase in Heat-related Er Visits Last Year

What are the Biggest Tourism Drivers in Colorado?

It’s no surprise that skiing and snowboarding are the obvious choices. Colorado is widely recognized for this. It seems that the permanent residents have mixed feelings about the affluent visitors who arrive during the winter season, but it cannot be denied that these visitors contribute significantly to the local economy.

Many people are drawn to the state for its extensive hiking trails, thrilling whitewater adventures on the river, and the abundance of tourist attractions scattered across the region.

For those who appreciate the great outdoors and breathtaking landscapes, a trip to Colorado is an absolute must. Take a look at our comprehensive compilation of the state’s top tourist attractions.


Colorado’s tourism industry is significant, with over 90 million tourists visiting in 2022, spending a total of 27 billion dollars. The state generates over 175,000 job opportunities and provides significant tax savings for residents. The biggest tourism drivers in Colorado include skiing and snowboarding, which are popular among locals. The state is also known for its hiking trails, whitewater adventures, and numerous tourist attractions. Despite initial financial losses in the early 90s due to halting tourism advertising, the industry has proven beneficial for both the state and its residents. The state’s top tourist attractions include the stunning scenery, hiking trails, and whitewater adventures.

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