A big Democratic political action committee (PAC) started showing its first set of advertisements as part of a $140 million campaign. The ads are aimed at voters in important states where the election is expected to be close. The ads feature voters talking about the dangers of former President Trump being re-elected.
American Bridge 21st Century plans to show three advertisements in Michigan, Pennsylvania, and Wisconsin. They will also use direct mail to share the stories of Americans who live in suburban and exurban communities in those states that are considered battlegrounds.
Three different people will be featured in the initial advertisements, which will have a total budget of $25 million.
The first speaker is a woman from Wisconsin who is an OB-GYN and has a personal experience with abortion. She will address concerns on the potential impact that a second term for Trump could have on reproductive rights. An additional individual is a Pennsylvania resident who will express his fears regarding the potential elimination of reproductive rights for his children and grandkids by President Trump. And the third one is about a couple of retired nurses from Pennsylvania who will express their concerns about the potential reduction in access to health care that could be brought about by Trump.
To fight Donald Trump, American Bridge is fully committed to the cause. Since the election in 2020, we have been preparing ourselves and making preparations for this cycle,” Bradley Beychok, who is the co-founder of the organisation, said in a statement.
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“Through our organising efforts, we have recruited hundreds of people living in these battleground states who were willing to share their stories about why another Trump White House would be so devastating for them,” he continued. “Thank you for your willingness to share your stories with us.” The platform that we provide ensures that voters in these crucial states hear their tales, and we are confident that they will make all the difference on Election Day. We are delighted to provide this platform.
In an effort to engage voters who might not normally be targeted by campaigns, the group will run advertisements in media markets that are not considered to be significant media markets. American Bridge is making efforts to increase voter participation among moderates, those who aren’t enthusiastic about either President Trump or President Biden, and conservatives who are opposed to Trump.
In November, it is anticipated that the states of Michigan, Pennsylvania, and Wisconsin will all be the subject of intense competition, just as they were in 2020, when Biden won all three of these states. The so-called “blue wall” for Democrats is comprised of these three states, and strategists have stated that the most likely path for Vice President Biden to win reelection in November is to sweep from those three states.
The average of the polling conducted by Decision Desk HQ reveals that Trump is running ahead of Biden in the state of Michigan by three percentage points, in Pennsylvania by less than two percentage points, and in Wisconsin by one percentage point.
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